OVERVIEW
This unique beauty brand focuses on sourcing only the best, more beneficial ingredients for each of its products. Rooted in Japanese traditions and ancient methodologies, it needed a fresh brand aesthetic to help make its way into the U.S. market.
CHALLENGE
The client tapped us to develop a new brand name, aesthetic and package design that would resonate with U.S. audiences and stand apart among the hundreds of products on drugstore shelves.
SOLUTION
The Japanese word for nature was the inspiration behind the line. We leveraged earth tones and neutrals to help reinforce the organic, natural benefits of the products. Patterns were created to serve as design elements, package identification and were scalable to additional product lines.
Shizen, nature’s finest skincare
Everything we need for our body and soul has been created for us by Mother Earth.