Overview

Papa Recipe is a decades-old skincare line and is regarded as the #1 fastest growing natural brand from Korea. The beauty brand was gearing up to launch in the US market, and was in need of marketing and design support to help increase brand awareness among new consumer audiences.

OBJECTIVES

Produce eye-catching planogram and point-of-sale materials that effectively introduce the brand to new audiences, underscore key product benefits and stand out among shelves of competitor products.

Solution

We worked with the Papa Recipe team to take its design aesthetic to the next level. We leveraged existing brand assets, product photography, design elements and color palettes to develop an eye-catching, on-brand planogram display. We used height, patterns and color to add interest and dimension which allows the design - and brand - to compete with neighboring lines such as Vichy and La Roche Posay.

Shelf strips were created to address consumer skin concerns at-a-glance, while also serving to anchor the line within the display. Product line placards and individual product signage were developed to showcase each of the lines within the brand in a clean, consistent and consumer-friendly layout. And finally, product and brand copy were developed to underscore the key benefits and differentiators to consumers.

RESULTS

The result is a clean, eye-catching planogram that will now be displayed in CVS stores across the US.