OVERVIEW
Our client is an international beauty brand purveyor. Ready to leverage the Asian beauty trends hitting the U.S., they approached us to help them launch a new Japanese skincare line that would resonate with American consumers.
CHALLENGE
First, we got to work developing a name. It needed to pay homage to its Japanese roots, help reinforce the unique brand narrative and also be approachable and accessible to the everyday American.
Next, we needed to develop a solid brand aesthetic that would be scalable to future product lines and ingredients, and allow for creative packaging and marketing assets.
SOLUTION
This client’s Asian-based product line included some of the world’s most regarded ingredients that are found in nature, and have been used by women in Japan for centuries. After extensive market research, some cultural education and creative thinking, we landed on Ohime Skincare.
Ohime Skincare, spoiled by nature.
Ohime, the Japanese word for princess, can also refer to a woman who is doted upon, pampered and indulged.