Overview

After over two decades as a premier flooring installation company throughout the Midwest, husband and wife duo Andrew and Dachia were ready to take the next step with their business. They decided to open a retail storefront and showroom where they could help their loyal clients and new customers through the journey of updating their kitchens and baths. With the new brick and mortar came the need for a consumer-facing brand.

Objectives

Create a solid brand platform that conveys a high-end, premium aesthetic, establish a strong digital presence optimized for search engine rankings, increase brand awareness through social media and increase showroom foot traffic.

Solution

First, we did a complete brand analysis, evaluating goals, target audiences and demographics, design preferences and overall brand personality. We established the Main Interiors name, playing off of the showroom’s location on Main Street while also speaking to its position as a leader within the space.

From there, we got to work sourcing design samples and mood boards to serve as inspiration for the new brand. We crafted a brand aesthetic including primary and secondary logo options, deep, luxurious color palettes, classic fonts and unique design elements and photography.

Once the visual brand was in place, we extended it into marketing and sales collateral, including an exterior sign, business cards, letterhead, brochure and social media assets.

We also established the company’s digital presence, focused on elevating the brand (and its consumers) to luxury living through photography, calls-to-action, taglines and more. The site shares the story of Main Interiors and the dynamic duo that founded it, showcasing their large variety of services and capabilities. The site also features a blog where Main Interiors can share its expertise in the industry through tips and tricks, how to’s and other light-hearted articles.

Capitalizing on the momentum of a new storefront and fresh aesthetic, we assisted Main Interiors with planning and executing a grand opening. From vetting VIP clients and sending invites to decorating and day-of planning, we covered all the bases for the first-ever Main Interiors event!

Results

The result is a beautiful new brand aesthetic and company website that set Main Interiors up for success to secure new business and have clients knocking at the door. Since the refresh, Main Interiors has gained a plethora of new business ranging from home design consultations to commercial flooring projects.