OVERVIEW

Door County, Wisconsin, is a unique tourist attraction. With dozens of landmarks, wineries, outdoor excursions and areas of interest, it attracts visitors from all across the Midwest. Despite the millions of dollars poured into the community each year from tourism, amenities in the area seem to fall short of the modern user experience.

Door County Vacation Rentals is a premiere vacation rental company in Door County, with a handful of modern properties and hundreds of five star reviews to back it up. The company decided a brand refresh was in order, and wanted to position themselves heads above their competitors.

CHALLENGE

DOCO Vacation Rentals wanted a brand identity that was not only recognizable, but would resonate with its primarily affluent Chicago clientele. Revel was tasked with developing a refined, luxury brand that was reminiscent of the high-end experience it offered with its accommodations.

SOLUTION

After extensive market and demographic research, competitor comparisons, and brand deep dive, we settled on an aesthetic comprised of deep jewel tones and timeless fonts with a slightly feminine approach.